BENCHMARKSHUB by Arshpreet Singh

Marketing benchmarks,
every number sourced

Average CPC, CTR, conversion rates, cost per lead and email performance by industry — compiled from named public reports with dates. No made-up stats.

Google Ads (2026) — 23 industries

Animals & PetsCPC $4.06 Apparel, Fashion & JewelryCPC $4.44 Arts & EntertainmentCPC $1.63 Attorneys & Legal ServicesCPC $9.87 Automotive — For SaleCPC $2.27 Automotive — Repair, Service & PartsCPC $4.35 Beauty & Personal CareCPC $4.62 Business ServicesCPC $5.87 Career & EmploymentCPC $5.81 Dentists & Dental ServicesCPC $8.00 Education & InstructionCPC $4.81 Finance & InsuranceCPC $3.39 FurnitureCPC $3.97 Health & FitnessCPC $6.17 Home & Home ImprovementCPC $8.33 Industrial & CommercialCPC $5.87 Personal ServicesCPC $7.17 Physicians & SurgeonsCPC $4.76 Real EstateCPC $3.22 Restaurants & FoodCPC $2.05 Shopping, Collectibles & GiftsCPC $4.14 Sports & RecreationCPC $2.77 TravelCPC $2.14

Facebook Ads (2025) — 21 industries

Shopping, Collectibles & GiftsCPC $0.34 Sports & RecreationCPC $0.41 TravelCPC $0.51 Arts & EntertainmentCPC $0.49 Restaurants & FoodCPC $0.72 Beauty & Personal CareCPC $0.74 Business ServicesCPC $0.75 Animals & PetsCPC $0.78 Automotive — For SaleCPC $0.79 Health & FitnessCPC $0.80 Automotive — Repair, Service & PartsCPC $0.81 Physicians & SurgeonsCPC $0.82 Attorneys & Legal ServicesCPC $0.86 Apparel, Fashion & JewelryCPC $0.86 Education & InstructionCPC $0.86 Industrial & CommercialCPC $0.86 Real EstateCPC $0.91 Home & Home ImprovementCPC $0.99 Personal ServicesCPC $1.00 FurnitureCPC $0.85 Finance & InsuranceCPC $1.22

Email marketing (2025–26)

Open, click & CTOR by industryMailerLite 2025 + Mailchimp 2023 MethodologyWhere every number comes from

Beating these numbers is my job

I build AI marketing systems — audits, ad engines, automation — for stores and brands. Free tools below.

Run a free AI audit of your site